Media stated on Monday it had purchased US online dating site eharmony, in the 1st significant deal as it carved down a brand new e-commerce partnership with General Atlantic.
The purchase of eharmony, that was established in 2000 in Los Angeles and expects to join up 2.8 million brand brand brand new users this season, complements ProSieben’s own Parship dating franchise which can be the marketplace frontrunner in Germany.
We have been joining together two brands that are strong will build them into one of several world’s leading online dating sites organizations, ProSieben CEO Max Conze stated in a statement.
Terms weren’t disclosed for the offer buying eharmony, that was started by medical psychologist Neil Clark Warren and utilizes a thorough online questionnaire to figure out the compatibility of possible partners searching for long-term relationships.
Parship and brand that is sister, which count 2 million registrations per year, utilize an algorithm that has been developed individually in Germany but that’s considering the same approach, stated Claas van Delden, co-CEO of Nucom. Lees verder Enjoy guide: ProSieben buys US online dating service eharmony. Dating apps and web sites