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Calculating the consequences of dating websites’ assets in individual peer-interactivity and self-presentation on company performance

Calculating the consequences of dating websites’ assets in individual peer-interactivity and self-presentation on company performance

Abstract

With internet companies increasingly purchasing brand brand new technologies and applications to produce their web sites appealing, social and interactive with e-store customers, less is known concerning the success motorists for example variety of e-store, particularly online sites that are dating. Internet dating sites are characterised by clients’ heavy utilization of self-presentations and high regularity of peer-to-peer interactions aided by the objective of getting a partner. Nevertheless, their particular share to online dating sites’ firm performance is not clear. This short article aims to empirically examine the consequences regarding the two customer-focused internet functions: consumer self-presentation and peer-interactivity on firm-performance utilizing information from the Chinese dating site. Lees verder Calculating the consequences of dating websites’ assets in individual peer-interactivity and self-presentation on company performance